Hi, I’m Sal. I’m a writer by trade who’s based in Singapore. I have a good head for strategy and a soft spot for language. Here are some things I can help you with.
- Brand identity – concept & messaging. This includes things like your brand story, mission & vision, company values, tone of voice, positioning, boilerplate, and branded content themes.
- Website copy & audit
- Brand/marketing collateral, press releases
- Editorial writing
- Creative & narrative writing. Exhibition copy; essays; fiction; scripts... If you’re interested, I have a few of my other projects documented here.
SELECTED WORK
LIVINGWEAR (2019-2020)
brand identity (DNA & voice), campaign & content strategy, editorial
THE WORKING CAPITOL (2015-2018)brand voice, content strategy, editorial
JUNGLE (2024)brand identity (concept & voice), copy, press release
LATE BLOOMER (2022)lyrics
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