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SAL
Hi, I’m Sal. I’m a writer by trade who’s based in Singapore. I have a good head for strategy and a soft spot for language.

I specialise in brand identity — concept and copy. I wish I were a designer, but alas. I love good design though, and working with thoughtful designers to achieve it. 

Here are some things I can help you with:

  • Brand identity & messaging: brand story, mission/vision/values, positioning, tone of voice, boilerplate, brand themes

  • Website copy and audits

  • Press-release writing

  • UI/UX writing

  • Creative & narrative writing: fiction, essays, exhibition copy, scripts... I’ve got some of my other projects documented here.


Sample work


Livingwear
 brand identity & voice, campaign & content strategy, editorial

The Working Capitol
brand voice, content strategy, editorial

Late Bloomer
 lyrics


Some other brands, companies, and organisations I’ve worked with:
Running on Cargo