SAL




Hi, I’m Sal. I’m a writer by trade who’s based in Singapore. I have a good head for strategy and a soft spot for language.

Here are some things I can help you with:

  • Brand identity – concept & messaging. This includes things like your brand story, mission & vision, company values, tone of voice, positioning, boilerplate, and branded content themes.

  • Website copy and audits

  • Press releases and brand collateral

  • Creative & narrative writing. Fiction; essays; exhibition copy; scripts... If you’re interested, I have a few of my other projects documented here.



Selected work


Livingwear (2019-2020)
brand identity (DNA & voice), campaign & content strategy, editorial

The Working Capitol (2015-2018)
brand voice, content strategy, editorial

Jungle (2024)
brand identity (concept & voice), copy, press release

Late Bloomer (2022)
lyrics



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