Hi, I’m Sal. I’m a writer by trade who’s based in Singapore. I have a good head for strategy and a soft spot for language.
Here are some things I can help you with:
- Brand identity – concept & messaging. This includes things like your brand story, mission & vision, company values, tone of voice, positioning, boilerplate, and branded content themes.
- Website copy & audit
- Brand/marketing collateral, press releases
- Editorial writing
- Creative & narrative writing. Fiction; essays; exhibition copy; scripts... If you’re interested, I have a few of my other projects documented here.
Selected work
Talula Farms (2025)tagline, messaging, website copy
Livingwear (2019-2020)brand identity (DNA & voice), campaign & content strategy, editorial
The Working Capitol (2015-2018)brand voice, content strategy, editorial
Jungle (2024)brand identity (concept & voice), copy, press release
Late Bloomer (2022)lyrics
More clients
